If you’re not leveraging video marketing, you’re probably losing market share to the competition. Video offers a number of clear advantages over other marketing channels.
- Video humanizes your brand. Videos, especially when company leadership, employees or customers appear in them, can personalize your business in a way that written content simply cannot. And by doing so, you can build more trust, credibility and connection with potential customers.
- Video conveys emotion. While written content can have feeling, it doesn’t have nearly the same ability to evoke an emotional response as visual storytelling can with imagery, color and camera movements. Plus, a professional voice actor can contribute tremendously to video content by helping give your brand heart — and an accompanying music track can help convey your brand personality, whether your business is upbeat, modern, high end or quirky.
- Video is essential for omnichannel marketing. Omnichannel marketing allows your brand to have a presence across more platforms and engage with your target audience in ways that appeal to them the most. You can use your videos not only on your company website but also on YouTube, Facebook, Instagram, TikTok, Twitter and more. We can edit and adapt the video content we create so it can be used across a number of platforms to increase marketing ROI.
- Video garners greater engagement. Many studies point to the fact that people tend to consume more video content than other formats. Wyzowl reports that in 2018, users consumed about 1.5 hours of video content daily; by 2022, consumption rose to 2.5 hours. By not incorporating video into your marketing plan, you can miss out on valuable opportunities to amplify your brand and build a stronger online community.
- Videos are great for mobile marketing. More and more people are consuming content on mobile devices. Reading text on mobile, especially long-form text, is less user-friendly than watching a video. If you already know your customers are interacting with your brand on mobile, then video should be part of your marketing strategy.
Nexus Content makes it simple and easy for businesses to produce video for their marketing efforts. We can integrate videos into a blog or social media monthly program efficiently and affordably by taking content from an article and turning it into a script with voiceover, music an on-screen graphics. We can edit longer form videos and video shorts to be shared on TikTok, YouTube, Instagram and Facebook.
Three common barriers to producing video content are (perceived) lack of budget, lack of time and not knowing where to start, according to Wyzowl’s The State of Video Marketing 2022 report. Nexus Content can easily and affordably produce videos for businesses, so you can focus on what you do best. If you’re not sure what kinds of videos to make, we’ll craft a video marketing strategy and editorial calendar to keep fresh video content coming to your platforms quarter after quarter. Here are just some types of video content you can use to achieve your business goals:
- Branding videos
- PPC landing page videos
- Whiteboard explainers
- Teaser videos
- Product demos
- Investor videos
- Conference videos
- Video ads
- Fundraising videos
- Social media videos
- Sales videos
- Video testimonials
- Training videos
- Thought leadership videos
If you’re not sure how you could be leveraging video content more effectively — whether you’ve already made videos or are new to the video marketing game — we’re happy to have a conversation to see what ideas we can come up with together.